PWC’s 16th Annual report unveiled 1,330 CEO’s opinions from 68 countries. Although 36% are confident about growth prospects, 52% of the CEOs predicted no change in growth and 28% thought we would actually see a further decline.
The over-riding theme seems to be ‘expect the unexpected’ and ‘be resilient’ when developing and shaping strategies in this economic environment. There appear to be three common approaches according to PWC’s Chairman Dennis Nally, ‘Firstly, targeting specific pockets of opportunity for organic growth…secondly maintaining a clear focus on the customer and thirdly fine-tuning their operational effectiveness by reducing costs.’
The full report can be viewed on the website and you an even answer some of the questions they put to their CEO’s to benchmark yourself against their views. It would be really interesting to see what our interim executives, particularly our interim CEO’s views are on the issues outlined.